Print, OOH, Website, Copywriting, Concept

TRINITY RAILWAY EXPRESS: Transport Yourself

ENDLESS FAMILY ADVENTURE DESTINATIONS

 Wherever you want to be, the Trinity Railway Express can get you there. Transport yourself. Your commute, career and, ultimately, where you're going in life are transformed when you ride the Trinity Railway Express – you're no longer just taking the train. The TRE connects you to endless destinations between Downtown Dallas and Downtown Fort Worth, creating unforgettable experiences for every rider. This ad campaign could be seen on billboards across DFW, in print around the region and online

A woman and a girl sitting on a train, surrounded by a zebra, two parrots and a background that appears to be traveling through scenic landscape.
A man sitting on a train with three children, one holding a teddy bear and another in pajamas, while a woman with glasses works on a laptop in the background. They are enjoying a sunset view outside the window.
Two women happily chatting and drinking coffee on a train. One has a laptop open in front of her, and a water dispenser is nearby. An older man is sitting alone, looking away in the background.
Three people dressed as comics fans celebrating and cheering while sitting on a train. The two in the front are painted blue with big letters 'G' and 'O' on their bodies, holding popcorn and soda. They are wearing large foam gloves and costumes, with one having face paint resembling a comic character. The person in the back is wearing a red shirt and holding popcorn, looking excited.
Business professional in a suit and a construction worker with a hard hat shaking hands inside a train, with a cityscape visible through the window, promoting transportation safety and self-driving technology.

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Billboard billboard displaying a wait time of 19 minutes for emergency room at Medical Center of McKinney, with logos for FastER T X.com and Lamar, under a blue sky.
Two women standing indoors, one with dark hair and heart-shaped earrings, smiling and gesturing with her hand, the other with purple hair, making a duck face and touching her chin.