Sweepstakes, Copywriting, Concept, POS Signage, Influencer Activation

MAYFIELD CREAMERY: Make It A Mayfield Summer

FLAVOR-FILLED FAMILY MOMENTS

Summer is filled with all kinds of moments and memories – that are always made better with ice cream. To make Mayfield stand out in the sea of sameness at the ice cream cooler, we combined their creamier homemade flavors with uniquely summer moments and memories. Flavor-filled headlines and mouth-watering ingredient-bordered designs helped inspire the shopper to see how Mayfield’s best sellers and featured flavors make for more creamier, summer-ier family moments.

  • A scoop of mint chocolate chip ice cream garnished with a sprig of fresh mint, with a yellow background and chocolate shavings around the edges, and a container of Mayfield mint chocolate chip ice cream in the bottom right corner.
  • A yellow background with chocolate ice cream chunks, chocolate pieces, and the Mayfield Moose Tracks ice cream container. The text reads, "Celebrate the red, white and MOOSE TRACKS," with a small American flag on the ice cream.
  • A scoop of butter pecan ice cream with pecans, surrounded by scattered pecans and a container of Mayfield butter pecan ice cream, on a yellow background.
  • A tub of Mayfield chocolate chip cookie dough with a large scoop of cookie dough topped with chocolate chips and cookie pieces, surrounded by scattered cookie dough and chocolate pieces on a yellow background with the text encouraging fun in the sun with chocolate chip cookie dough.
Yellow box containing three Mayfield ice cream pouches with flavors Butter Pecan, Cookies & Cream, and another flavor, with text '#MayfieldBestMayfieldSummerEver' and 'Make it a Mayfield summer.'

Tapping into the Influenster network.

This in-store and digital campaign was supported by two influencer-led initiatives, one through a major retailer's loyalty program. The other initiative was through Influenster, which gained over 6 million total impressions across major social media networks. We created an influencer kit complete with posting instructions, coupons for two free Mayfield flavors and a branded ice cream scoop to boost the experience.

A metal ice cream scoop with a white handle that has the phrase 'Make it a MAYFIELD summer' printed on it in red and black font.
Close-up of a container of Mayfield Moose Tracks ice cream with a spoon inserted, with a person in the background holding a spoonful of ice cream.
Six photos showing ice cream and promotional spoons. The first and fourth images show Mayfield ice cream cartons labeled "FREE" with a promotional spoon inside. The second image shows a promotional spoon and a box with "Best #MayfieldSummer Ever" and ice cream scoop visuals. The third image depicts three smiling women outdoors, holding a Mayfield ice cream spoon with ice cream in the background. The fifth image shows a Mayfield cookies and cream ice cream tub with a promotional spoon inside. The sixth image features a tub of cookies and cream ice cream with a spoon inserted.
Collection of ice cream products and bowls featuring various Mayfield ice cream flavors including turtle tracks, vanilla bean, mint chocolate chip, and moose tracks, with some scoops served in cones and bowls on different kitchen and countertop settings.
  • A promotional image for Mayfield chocolate chip cookie dough ice cream featuring a large scoop of ice cream with chocolate chunks, a cookie, and a container of Mayfield ice cream, with scattered cookie pieces on a yellow background.
  • Pecan ice cream scoop with pecans in a yellow container and scattered pecans on a yellow background, promoting butter pecan flavor for summer.
  • A container of Mayfield Moose Tracks ice cream with a scoop topped with chocolate chunks, some scattered on the yellow background. An American flag on a stick is inserted into the ice cream, with a message encouraging celebrating the Fourth of July with ice cream.
  • A scoop of mint chocolate chip ice cream with chocolate shavings and mint leaves, next to a container of Mayfield Mint Chocolate Chip ice cream on a yellow background, decorated with mint leaves and chocolate pieces.

Explore More Work

Three blueberry muffins and scattered blueberries with crumbs against a black background.
Two women standing in a modern office setting, one with brown hair, wearing a black top and heart-shaped earrings with a cheerful expression, the other with purple hair styled in a high ponytail, wearing a white outfit, making a playful face, and pouting her lips.
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