Creative Direction, Artist Direction, Artist Selection, Event Experiential

ASTON MARTIN:
Miami Art Week

THE ARTIST & THE CAR

Each year, Miami becomes the center of the art world, bringing over 20 art fairs, 1,200 galleries and thousands of artists. It’s also a big opportunity for brands to show up and show off. Aston Martin came to us to help do just that: show how their luxury cars are the perfect fit for this lavish event.

A teal-colored luxury car displayed outdoors at night, in front of a colorful, abstract geometric backdrop and illuminated with vibrant lighting.
Two women posing at an outdoor event during nighttime, one with multicolored jacket and green sunglasses, holding a drink, and the other in a white blouse with a golden clutch, both smiling. Bright purple and pink lights illuminate the background.

From the Women In The Arts …

In collaboration with Modern Luxury, we set out to make an indelible mark at Miami Art Week for Aston Martin. First, we paired female art leaders with the DBX for a test drive during the Women In the Arts luncheon to generate valuable leads.

Person in colorful clothing drawing on a large, brightly decorated panel with a Chelsea Boot logo and the word 'POW' in red.

… to the Art of the Party.

We orchestrated a captivating live art spectacle at Art of the Party.We poured over famous artists who could emulate the Aston Martin vibe and create something uniquely artistic for the unrivaled car brand. We chose artist Romero Britto and went on to collaborate with him to bring this interactive art installation to life. Talk about powerful - wow! 

Two DJs or music producers performing at an event behind a large screen displaying the Aston Martin logo, with music equipment and speakers on stage, purple and pink lighting in the background.
Three smartphones displaying social media stories from Ocean Drive magazine featuring models at an event with colorful artistic backdrops and a signed poster.

Explore More Work

A blue coffee truck with a sign that reads 'Real or Not Real Challenge' on top, serving customers outdoors on a city street. Several people are in line, engaging with the staff, with trees and buildings in the background.
A modern urban plaza with people sitting and walking, surrounded by tall buildings. A large building with a vibrant, colorful mural featuring climbing holds in a climbing wall style is prominent in the scene.
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