Print, OOH, Website, Copywriting, Concept

HCA NORTH TEXAS: Moving At The Speed of Life

GETTING FAST-ER HELP

Life happens. And HCA North Texas is all about Moving at the Speed of Life. We helped North Texas locals get care fast-ER thanks to digital billboards with emergency room wait times.

A digital billboard displaying a message 'Diagnosis Begins In 22 Minutes' with a countdown timer and website URL.

ER wait times just got a lot more transparent.

Moving at the Speed of Life is about getting North Texans care as quickly as possible without cutting corners. Visiting an emergency room is stressful enough, but waiting endlessly to be seen just adds insult to, well, your injury.

Map of urgent medical centers and a smartphone displaying the route on a GPS app, with ER logo.

This integrated campaign highlighted emergency room wait times per location for HCA North Texas hospitals. The campaign comprised of a website, a mobile app, banner ads, text messaging, print ads and billboards with digital read-outs piped in via RSS feed.

Emergency room sign indicating a wait time of 26 minutes at Arlington Medical Center, featuring a large red digital countdown and a call to download the ER app.
Digital display showing an average ER wait time of 26 minutes at The Medical Center of Plano, in North Texas, promoting ER wait time transparency.
Laptop screen displaying a map of North Texas with moving traffic updates, including numbers indicating traffic conditions.
Map of North Texas showing hospital locations with ER wait times, numbered and color-coded, with a header for FastERTX.com and a slogan 'Moving at the Speed of Life.'
An open magazine featuring an article about a marketing campaign inspired by time efficiency in emergency care, including a large billboard image showing the website FASTERTX.COM and a digital display indicating a two-minute wait time at a healthcare facility.

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