Creative Direction, Retail Experiential, Concepting

SAMSUNG EXPERIENCE STORE: Activations

ARTISTS WELCOME

Samsung Experience Stores are a tech playground where shoppers can come to play, learn and shop for innovative devices. You can meet Samsung’s latest line-up there and learn how to make your everyday life more fun and creative. So we did just that with an activation where shoppers could unleash their inner artist while playing on a larger-than-life Galaxy Z Fold6.

We wanted to drive traffic to Samsung Experience Stores that not only created awareness of their new products but also educated and entertained shoppers.
 
We concepted, produced, and installed a unique interactive coloring experience in four Samsung stores. Partnering with an in-house artist, we created an illustration that showcased a wonderland of new features on a human-sized Galaxy Z Fold6. We wanted to bring shoppers into a world of colors – of their own choosing.

  • An electronic advertising display inside a store, showing colorful artwork, text, and illustrations promoting a Samsung Galaxy device with a person walking past reflected in the glass.
  • A digital display in a shopping mall promoting the Galaxy Explore Guide, featuring colorful artwork and interactive activities.
  • A young girl with long, light brown hair wearing a white short-sleeved blouse interacts with a digital color-changing screen. The screen displays various illustrations and speech bubbles with the words 'HELLO' and 'HOLA' and a color wheel. The setting appears to be an educational exhibit about the Galaxy Z Fold.
  • Black and white illustration of cartoon characters engaging with digital devices, speaking different languages such as 'HELLO' and 'HOLA,' with various abstract elements like clouds, a mountain, and a spaceship, and a color wheel overlay.

We gave shoppers simple instructions on how to experience the magic of Galaxy. They were able to choose their favorite colors and bring the art to life in their own way. While they tapped away, the illustration showed new Galaxy Z Fold6 images, videos and key features, making the experience fun and educational.
 
After coloring and learning, shoppers were able to continue exploring actual Samsung devices nearby to see what sets them apart. Thousands of taps – and a lot of weird color combinations – later, Samsung shoppers were in love with this activation.

Digital display screen in a shopping mall or store, showing colorful artwork and instructions for coloring to learn about the Galaxy Z Fold6. The display is mounted on a blue stand, with reflections of the mall environment and other digital screens visible.

Explore More Work

Comic-style illustration of a battle scene with three characters against a stormy sky. On the left, a woman with dark hair in a purple jacket aims a gun with a yellow scope. In the center, a young man in a black and yellow jacket is pushed down, appearing to be in distress. On the right, a woman with glasses and dark hair, wearing a grey top and yellow pants, raises her hand emitting yellow energy, surrounded by floating rocks and a design resembling angel wings in the background.
Three blueberry muffins, one whole and two cut in half, with blueberries and sugar crystals falling, on a dark background.
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