A man with a beard and mustache, wearing a red and black checkered shirt and gray jeans, sitting against a dark background.

Creative leader. Writer. Big-idea guy.

I’ve spent 15+ years making big ideas happen across advertising, brand, retail, experiential, digital and social. These days at Cheil, I lead concept and copy for new business pitches, flagship Samsung launches and the briefs where the answer isn’t obvious yet. I’ve also led multidisciplinary teams across Samsung’s retail ecosystem, from stores and digital experiences to live content and experiential activations.

My leadership mantra is simple: Make awesome stuff. Never stop learning. Show up and show off.

I like smart strategy, ambitious ideas, curious people and work that hasn’t been done a hundred times before. My client experience includes Samsung, Ubisoft, Walmart, Shell, PepsiCo, 7-Eleven, GameStop, McDonald’s and more.

Outside the day job, I co-founded The House of Reach with my wife, Karis, bringing thoughtful, agency-level creative to churches, ministries and outreach organizations that might not otherwise have access to it.

In 2026, Dallas Business Journal named me to its 40 Under 40.

When work doesn’t follow me home, I’m playing video games, listening to an audiobook, playing bass, sketching or annoying my family with bad dad jokes.

WHERE
I’VE
WORKED

THE HOUSE OF REACH Co-Founder + Creative Director
2025 – Present

CHEIL NORTH AMERICA
Creative Lead / ACD
2022 – Present
+
Creative Lead / Senior Copywriter
2021 – 2022

SHOPTOLOGY
Sr Copywriter / Manager
2017 – 2021
+
Copywriter
2014 – 2017

BRAND AGENT
Copywriter
2012 – 2014 

CONCUSSION, LLP
Jr Copywriter
2010 – 2012

MOROCH
Copywriter Intern
2010

WHERE
I WAS
SCHOOLED

UNIVERSITY OF NORTH TEXAS
Mayborn School of Journalism
Master of Journalism / Advertising
2010

Samsung logo in white text on a black background.
PepsiCo logo featuring a globe icon and the word 'PEPSICO' in bold letters.
Ubisoft logo featuring a spiral symbol and the company name in white on a black background.
7-Eleven logo in white text on a black background.
A white background with faint outlines of an object or person, difficult to discern.
Walmart logo in black and white with a black background and white text.
Logo with the text 'Frito Lay' and a stylized white snack chip design.
Sennheiser logo on a black background
Zales logo with the text 'The Diamond Store' underneath, on a black background.
Logo of Caribou Coffee with an illustration of a glass of coffee with a straw and a slice of lemon on top, against a black background.
The McDonald's logo with a black background and white arches.
Black background with the white text 'GameStop' in bold at the bottom.
Black background with a white THX logo in the center.
LG logo with a smiling face design along with the text 'L' and 'G' on a black background.
A white background with faint gray text that is not clearly visible.
Black background with white stylized text reading 'HYPE' and a star replacing the letter 'Y'.
Dairy Pure logo with a black background and white text.
Black background with white stylized logo of Konami, a recurring three-stripe design, and the word 'KONAMI' in bold capital letters underneath.
Logo for Medieval Times Dinner & Tournament featuring a crown and medieval sword.
Black background with white text reading "Organic Valley" in stylized font.
Black background with a white Shell logo featuring a stylized scallop shell and the word 'Shell' underneath.

AWARDS

DALLAS BUSINESS JOURNAL
2026 // 40 Under 40

ADDY
2026 Dallas // 3 Silver
2025 Tenth District // Gold
2024 Dallas // 1 Silver
2023 Dallas // 2 Silver
2018 Dallas // 4 Silver, 3 Bronze
2017 Dallas // 3 Silver
2016 Tenth District // 1 Silver, 1 Bronze
2016 Dallas // 1 Gold, 1 Silver 
2015 Dallas // 1 Silver
2012 Ft Worth // 2 Silver
2011 Ft Worth // 1 Silver

SHORTY AWARDS
2025 // 1 Bronze

CLIO AWARDS
2024 // 1 Silver, 2 Bronze

W3 
2017 // 2 Gold, 1 Silver
2015 // 2 Gold, 1 Silver

TELLY 
2014 // 2 Bronze
2013 // 1 Bronze

AVA DIGITAL 
2014 // 1 Platinum 

COMMUNICATOR 
2016 // 2 Silver
2013 // 2 Gold, 2 Silver
​
HERMES CREATIVE 
2013 // 2 Platinum, 2 Gold

MARCOM
2023 // 1 Platinum
2012 // 1 Platinum, 2 Gold

OTHER

STUFF

Making things even when nobody asked me to, running a hand-illustrated apparel company called Firebeard Threads, consuming local craft beer, leveling up in video games, writing a university's fight song, playing bass, listening to an irresponsible number of audiobooks, rolling dice in D&D, drawing in pen and finding new ways to make my kids groan at dad jokes.