Social Playbook, Copywriting, Concepting, Art Direction

THX:
Organic & Paid Social

WELCOME TO THE DEEP NOTE.

THX was founded by George Lucas over 35 years ago, making their social channels a natural Mecca for geekdom, top-of-the-line electronics products and movies.

  • Close-up of an Epson PowerLite Pro Cinema LS10000 projector with a black matte finish and prominent lens, set against a light geometric background.
  • Black MK Sound X12 subwoofer speaker against an orange and yellow digital background with Earth globe images, with text indicating 'X12 Subwoofer' and 'THX Ultra2' branding.
  • Image of a black Onkyo TX-SR804 AV receiver with a large circular volume knob glowing blue, set against a textured white background with the Onkyo logo and model number.
  • Graphic of a hooded sweatshirt with words related to being a gangster, including 'gangster,' 'back,' 'always to be,' 'remember,' and quotes about wanting to be a gangster. The text echoes the theme of turning 25 and a quote about being a gangster.
Word art in the shape of a person with a pink, black, gray, and white theme, containing words like 'GANGSTER', 'ALWAYS TO BE', 'TO BE', 'WANTED', and the phrase 'As far back as I can remember, I always wanted to be a gangster.' at the bottom. The image has a black background with a white THX logo in the lower right corner.

Armed with a list of well-known consumer electronics partners, certified world-class cinemas and Star Wars movies, we took charge of THX social media. We helped grow the THX social fanbase by tying into upcoming electronics events, showing off partnered products and tapping into all things geek.

  • Home theater room with black leather recliners, a large screen displaying the THX logo, and multiple speakers for surround sound.
  • A modern living room with a staircase, a large white pendant lamp, and a mounted 65-inch 4K OLED TV displaying an abstract geometric pattern.
  • Group of robot-like figures from the game May the 4th be with you, with one robot holding a red laser sword, facing a line of identical robots against a black background and the text "See you on the other side."
  • Image of a movie theater with red chairs and a large blank white screen, inside a dimly lit room. The theater has a pink wall with mounted speakers.
  • Close-up of a Magnat LCR 100-THX speaker showing three drivers, with a white and gray patterned background, and text indicating it is a THX Ultra 2 speaker.

Explore More Work

A crowded indoor concert with a stage lit in blue, featuring a large LED screen displaying various colorful images and artworks, surrounded by hanging light fixtures. Performers or speakers are seated on the stage facing the audience.
A person with nail polish is placing a smartphone into a small orange purse.
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